Web & Mobile

Process

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From years of experience we've discovered that the most effective way to achieve successful results is to start with a clear and thorough plan of action. Our five step process is a comprehensive development strategy that helps us deliver to our client's every expectation.

We begin each project by carefully identifying and understanding our client's specific needs. We conduct detailed research and analysis and brainstorm to formulate a creative direction. When a final plan is decided upon, we move forward with design and development. After finalizing production, our projects undergo careful usability testing and evaluation to eliminate any possible miscalculations before the final launch.

We work with our clients as a team and maintain constant communication through every stage of our production process. This symbiotic relationship is a key element to successfully achieving our mutual goals.

Let us demonstrate to you our comprehensive five-step process and help you discover why FluidNRG should be your top choice CREATIVE DESIGN HOUSE.

Business Objectives

Understanding Your Business Objectives
The best way for our company to develop a successful solution for your company's needs is for a designated project team to carefully understand your business objectives. Our project team will conduct a detailed analysis of your business, industry, and target markets to uncover desirable and suitable opportunities for your company.

Identify Your target Audiences & Demographics
The success of a business is dependent upon it's ability to reach and speak to it's customers. Therefore, it is vital our designs and strategies are implemented with the customer's expectations in mind. User Interface testing or statistical site traffic reports are important ways of exploring how customers experience your company and your brand image. There are ever-increasing methods to reach and capture your audience, let us help you find creative ways to expand your business.

Project Scope & Scheduling
Our team will organize a complete break down of the project scope. It will detail a scheduled timeline to synchronize our production deadlines with your company's expectations. After each major juncture, deliverables will be sent to your company for approval before moving forward on any finalizations. The project scope enables our team and your company to correspond in a successful and timely manner.

Deliverables
Deliverables consist of any finalized work that may require approval or acknowledgement, such as: images, content, media files, corporate colors, marketing restrictions, legal boundaries, etc. After deliverables are sent, letting us know of any changes that need to be made will help us better understand and tailor to your goals.

Think Tank

Analysis & Research
This preplanning stage involves conducting research and brainstorming ideas to guide our project team toward a creative marketing direction. We will discuss different angles of approach to find the best solution for your business and communication objectives. When a creative strategy is finalized, it will serve as an overarching theme for production. Most projects include both marketing and web-based elements.

Marketing
Storyboarding, playing-with-words, slogans, copywriting, image research, campaigns, layouts, formatting, and more.

Web-Based:
Flowcharting, wire-framing, iconography, typography, image/content, placement, user-friendly navigation, grouping, categorization, hierarchy, and more.

Creative Flow

Design & Development
After a creative strategy is confirmed, our design department begins to develop prototypes. Features such as color schemes and graphics are added to layout designs as mock-ups of the final product. Typically, at least three mock-ups of layout designs will be produced. Once the ultimate design is chosen and approved, we will move forward with the final production. Secure temporary links to web-based projects will be provided to your company so that progress of a website can be viewed.

Evaluation

U.I./Q.A. Testing
User-interface (UI) and quality assurance (QA) testing will be conducted throughout the development process to ensure that all aspects of the final product will work as expected. Interactive media, will be tested to verify that all features will function perfectly before launch. We also handle USABILITY testing, where your customers can access a pre-screening of the final product before it is publicly released.