Case Study - Bariatric Advantage

Goals

Bariatric Advantage, of the Metagenics family, came to us to design their latest and largest trade show booth to date - a 20' x 20' island to kick off the launch of their newest products in 2011.

Challenge

Bariatric Advantage / Metagenics wanted to showcase their new company image and extensive product line. The structure needed to exhibit their products in a clean and sleek manner allowing visitors to easily navigate through the island.

Strategy

We chose a structural design that would place focus on their wide varieties of vitamin lines. An overhanging circular banner displayed the new Bariatric Advantage / Metagenics integrated logo. The center structure is designed to accommodate a bar table and four chairs as a convenient and private meeting area for clients. Shelving units and four freestanding tables provide space for press materials, products, and storage.

Result

In June 2011, Bariatric Advantage exhibited at the American Society for Metabolic Surgery Conference in Orlando, Florida. Our design successfully integrated function with style by showcasing Bariatric Advantage's extensive product line without overwhelming the displays with clutter.